La Jolla is a wealthy seaside resort community, occupying seven miles of curving coastline along the Pacific Ocean. La Jolla in Spanish means "The Jewel". It is the Jewel of San Diego. La Jolla is located 15 minutes from downtown and is pronounced /ləˈhɔjə/ "luh-HOY-uh". Although officially a part of San Diego, California, La Jolla retains its own small-town atmosphere and its own civic pride.